Discovery, Novin Moghaddam

You started this on . Everything you typed is back.

Prefer to talk? Press record on any question. You can also record the whole thing in one go. Your answers save as you go, so you can stop and come back.

Your name

Your email

Why does this business exist? What are you actually trying to change?

Not the elevator pitch. The reason you started.

What is the biggest frustration customers bring to you, that you resolve?

The thing they are already worried about before they find you.

What do people wrongly believe about your business?

Things you find yourself correcting, or assumptions you wish you could head off.

Who benefits most from what you do? Think of one person you have helped and share a bit about their story: how did you help them, and what was their reaction?

If two very different people come to you, describe both.

What sort of customer is least likely to benefit from what you have to offer? Why?

Who you would rather not hear from, or who is not a good fit.

What do customers want to know before they commit to working with you, and where do they go to find that today?

The questions you get asked over and over count here.

If the site could only be five pages, which five would you want it to be?

Rough names are fine. It is the ranking that matters, not the wording.

When someone first lands on your website, what one thing should they do?

One action, not three.

Which of these feels closest to what you want?

A gut answer is the right answer here.

Clean and minimal Warm and personal Elegant and modern Bold and confident Quiet and traditional Not sure yet

Is there anything else you would like me to know, or anything important for me to understand about this project?

Anything at all. Something you feel strongly about, something you have already tried, or a worry you have about the whole thing.

You can send a partly finished set and add to it later.

Got it, thank you.

Your answers are saved. I'll read through them and bring a first structure to our meeting.